Travis Lord

Guerrilla Marketing Expert Specializing In The Premium Cigar Industry

Lord Knows Marketing - Helping Your Small Business Grow

Lord Knows Marketing is a digital marketing agency specializing in the premium cigar industry. As an SEO ninja, web developer, e-commerce marketing expert, social media marketer, and business strategist, wherever your small business is now, Lord Knows Marketing can help you get it to where it needs to be. Learn more at www.travislord.com.

Marketing

E-Commerce Marketing Manager

Famous Smoke Shop

Responsible for all aspects of e-commerce marketing. Core functions included SEO, purchasing, affiliate marketing, digital advertising, shopping engine marketing, e-mail marketing, catalog marketing, all other forms of driving traffic to the website, and working directly with vendors to craft all types of promotions designed to increase sales.

Apr 2013 - Jul 2014

Marketing Director

PipesandCigars.com

Responsible for all aspects of marketing for large online distributor of pipes, pipe tobacco, and cigars. Performed SEO, web development, purchasing, e-mail marketing, digital advertising campaigns, catalog creation, management of graphic design team, and marketing strategy for both the website and retail shop.

Aug 2011 - Apr 2013

Marketing Director

BestCigarPrices.com

Responsible for all aspects of marketing for large online cigar distributor. SEO, digital advertising, print advertising, pricing for database of over 6,000 unique SKUs, catalog creation, e-mail marketing, management of graphic design team, vendor relationship management, and creation of other unique promotional programs.

Feb 2006 - Jul 2011

Information Director

Executive Search Information Services

Responsible for maintaining database of executive recruiters for industry-leading hiring consultant. Constant maintenance of this data is essential to deliver the most accurate information for Fortune 100 clients. Also assisted with meeting preparation and planning.

Oct 2000 - Feb 2006


Skills

  • SEO
  • Marketing
  • Digital Marketing
  • Web Development
  • E-mail Marketing
  • Social Media Marketing
  • Purchasing
  • Sales
  • Copywriting
  • Affiliate Marketing
  • SEM
  • Print Advertising
  • Vendor Relations
  • Pricing
  • Cigar Expert

Education

Southern New Hampshire University

Business Management/Marketing

Courses in Business Management with focus in Marketing.

Keene State College

Business Management/Music Theory

Courses in Business Management with minor in Music Theory.